Back to Blogs Back to Blogs

Why Every Small Business Needs Multi-Channel Marketing

Is the R.O.I. from your marketing spend up what you want it to be? The marketing landscape for a wide range of industry verticals has changed dramatically over the past decade. The number of channels that organisations can use to reach prospects has exploded, whilst content consumption has fragmented beyond all expectations.



Multi-channel marketing for small businesses


Marketing will only continue to fragment further in the coming years as consumers continue migrating away from the desktop and toward smartphones, tablets and wearables. To maintain a competitive edge, organisations will have to develop creative assets for all these new devices, as well as expanding forms of online and offline content, including social, video, addressable TV and digital out-of-home, not to mention traditional TV, outdoor, direct mail and print.

This new marketing landscape demands new solutions, which is why small, smart strategic multi-channel marketing agencies like GDR Group are now at the forefront of developments in this field.

Our multi-channel approach isn’t only about using different media and methodologies to reach your prospects or customers; it even goes beyond straightforward integration towards a strategically choreographed approach that’s designed to reach all your potential customers with the right messages at precisely the right time.

More importantly, many business and agency owners also love the fact that GDR’s approach isn’t only about the new; it also incorporates many of the tried and true marketing activities such as letterbox flyer distribution, video production and website design.


GDR Media Group’s CEO Daizy Gedeon weighs in


“Our multi-channel marketing solutions not only give your organisation the potential to get better results from your campaigns, but they help to actually reduce marketing costs. Our disciplined creative consistency helps reinforce the basic campaign themes by increasing the number of times prospects see or hear the same message, in addition to saving you money by utilising the same creative and strategic fundamentals across all media,” says Daizy.

“But by choreographing channels such as advertising, direct mail, social media, telemarketing etc., we can also provide you with added credibility, brand clarity and profile, consistency and maximum communications impact. It’s a proven formula for success and one that we can pretty much guarantee will improve your marketing ROI overall.”

“The marketing landscape is constantly changing and evolving, and small businesses everywhere need to be calling upon multi-channel marketing strategies to ensure they are reaching their potential customers through all the available channels.”


How can GDR help?


GDR specialise in reaching out to your potential customers through a range of multi-channel marketing solutions.

With a proven track record, we utilise only the best channels to ensure your message is being heard.

We can deliver a multi-channel marketing strategy for your business which will:

  • Increase reach to potential customers with consistent brand messaging and storytelling
  • Optimise spend and return on investment by utilising the most effective channels
  • Increase the reach of your business and improve your brand recognition.

Related Stories

Letterbox Distribution & Printing

Direct Mail Achieves 12% HIGHER ROI with Multi-Channel Marketing
Direct Mail Achieves 12% HIGHER ROI with Multi-Channel Marketing

Media Strategy, Planning & Buying

Why Multi-Channel Matters When Marketing Your Small Business
Why Multi-Channel Matters When Marketing Your Small Business