AME Strategy, Brand Storytelling, Targeted Campaign
February 4, 2021
Our AME strategy is the soul and lifeblood of GDR and each advertising campaign.
Besides meaning soul or lifeblood in French, AME is GDR Group’s winning formula for how we operate and approach each client brief and campaign.
AME stands for: Audience, Message and Execution.
These three words represent a three-step process that GDR works through when we develop a campaign with your brand.
Audience: Data led audience selection
Message: Creative emotive storytelling
Execution: Channel selection across all advertising mediums
Our AME formula will streamline your campaign process to ensure that no area is missed when delivering a fruitful marketing strategy that provides you with tangible results.
The first step is to establish your brand and target audience. According to Marketo’s State of Engagement report involving over 2,000 global consumers and marketers:
51% of consumers believe brands send too much irrelevant content.
Let’s cut through the noise to capture and communicate your brand in an innovative way that understands how best to target your audience.
Together we can execute your perfect campaign.
“Don’t limit yourself to someone else’s opinion of your capabilities.
Be you. Dream, plan, execute!”
– Dr Steve Maraboli (bestselling author and behavioural scientist)
GDR MEDIA GROUP IS A BOUTIQUE MEDIA AGENCY THAT MAXIMISES YOUR ROI THROUGH TARGETED CAMPAIGNS THAT CONNECTS YOUR BRAND WITH YOUR CUSTOMER.
90% of businesses have benefitted from understanding their buyers (source: itsma)
There are numerous ways you can determine your audience including by their demographic, age, gender, location. But let’s not stop there – together we can develop an audience persona that establishes their shopping behaviours, beliefs and attitudes. We can use data to delve into their lifestyle choices, such as if they’re gamers, enjoy fitness or care about wellbeing.
Through understanding what your audience is searching for we can also use data to retarget your ad to match what they are looking for.
Identifying your audience allows you to understand how to tailor your campaign towards optimum success.
The best brands create hypothetical target audience members who they target in their campaigns. This process is called persona development.
A great example of this is eToro’s campaign ‘Trade like a Steve’:
DID YOU KNOW THAT OF THE 69% OF BUSINESSES WHO USE PERSONAS, 56% OF THEM HAVE BENEFITTED? SOURCE (ITSMA)
Outside-of-the-box, innovative and imaginative campaigns WILL generate the most traction, publicity and engagement from your target audience. They will not only generate conversation with your audience but will increase brand recall and can have a greater reach to people who may have not heard of your brand. Essentially a good campaign can get people talking about your business not just as a plumber, hairdresser or restaurant but as great storytellers.
Here are some recent creative campaigns with clear messages and are simple yet effective.
Amart’s Sofa Free Fall
Roar Protein’s Find your Roar
Both campaigns are directly presenting and selling a direct product. However, it is done in an extremely creative way that distracts the viewer from the selling and instead has them focus on the message and the brand. The best campaigns are emotive and can make their audiences laugh, feel happy, nostalgic or even cry!
This will increase brand recognition and recollection. Emotive campaigns are not limited to video – all mediums can be original and impactful. Do you use direct marketing? Through the use of creative shapes and execution you could be targeting your customer’s empty mailbox with marketing material that commands them to take action.
STORYTELLING IS IN OUR DNA
At GDR we create innovative campaigns because we understand the importance of standing out when it comes to meaningful marketing.
Any questions? Give us a call today 😉
Not only should you be watching what the “best brands” are doing but rather your direct competitors. Have they released a campaign that has been performing significantly well? Have they rebranded recently and are have altered their brand mantra or slogan? Whatever it is, you can always learn from your competitors and respond to what they are doing with your own slant and execution.
When you’re looking to market it is essential that you are up-to-date, current and relevant in your approach. Pay attention to social trends, what is popular and current, what do people react to or desire?
As mentioned previously with personas, targeted marketing is more important than ever. It’s time to really connect to your audience with your message development to effectively capture and hold their attention.
At GDR we believe a tailored message is essential to maximising the response of who you target – know who they are!
If your brand can develop a message that speaks to your audience and evokes a positive personal response that brings them to your business then you have succeeded!
Delivering your campaign at the right time and on the best channel for your brand is crucial to its success.
An obvious example would be Christmas advertisements leading up to the end of year holidays. If the campaign is released too early or too late, you may miss out on your ability to maximise your ROI, reap back the costs of your campaign and achieve profit.
The most effective way to release a campaign is through a multi-channel marketing strategy. This means using multiple mediums to reach your entire audience and increase brand recall. A combination of social, print, television, radio and out of home advertising could be used to promote your brand.
However, it’s important that you keep your campaign message consistent across all channels to ensure clarity and build brand recognition. For example, you can recycle the same structure of your campaign across multiple mediums such as a video which can be released over Facebook, LinkedIn, Instagram, Television or Email. Dont know which channel is right for you? Give this a read.
Keeping this in mind your campaign WILL always hit as much of your audience as possible at the RIGHT time to maximise leads.
Want to know how GDR can launch your next SUCCESSFUL campaign? Get in touch today!
GDR Media Group is a creative, boutique agency that uses our winning AME formula to make marketing meaningful. Think of us as your marketing sidekick, to help put your brand in the spotlight with an effective campaign that satisfies your audiences' needs and emotes your desired response. Eager to learn more? Check this out.
🤓 UNDERSTAND YOUR AUDIENCE
📣 DEVELOP YOUR BRAND MESSAGE
📈 EXECUTE A SUCCESSFUL CAMPAIGN THAT DELIVERS TANGIBLE RESULTS
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