Vision PT Rose Bay

Vision PT previously found that lead generation was costly at $118 per lead.
Our aim was to reduce this cost and create engaging content including photos and videos for the client.

Content Aim:

To tell “real stories” of the “real people” who attend this studio and the family atmosphere that keeps us connected, coming back and staying healthy.

THE SOLUTION

We managed a Paid Social campaign across Vision PT Rose Bay’s Facebook & Instagram accounts. A test and learn methodology was used to optimise our adverts constantly and achieve the best possible results. Our insights found:

• Where the best leads were found - 88% of leads were acquired through Facebook Newsfeed, followed by Facebook Stories and In-Stream Video
• The best CTA to use - ‘Book now’ converts at almost double the rate than Sign Up or Find our More
• The most effective headline - Offer in headline ‘21-day free trial’ outperforms ‘Claim your FREE 3-week trial’ and ‘Experience the Vision difference today’
• The best performing creative to be used - Images with benefits and strong messaging such as ‘results, not promises’ convert the most leads

We optimised the advert based on:

• Telling Vision PT’s story and connecting with their potential clients emotionally
• The length of the video for maximum engagement
• Localisation and age testing
• Measuring the best performing advert placements i.e. Instagram
• Expanding target audience to entice more leads

THE RESULTS

We reduced Vision PT’s cost per lead, based on a previous campaign, by $37 and doubled their pace of lead generation in 3 weeks!

In just 3 weeks our most recent ad campaign with Vision PT reached 50,000+ people with a conversion rate of 9%. Based on website activity in the previous year we increased form conversion by 150% and increased new users by 36%.