6 Web Design Trends to Consider

Web Design Trends to Consider When Designing a New Website

Although web design has a fairly recent history, it has evolved enormously since its early days, and has gone through a number of phases in the last 30 years. It has become a large part of people’s everyday lives, and it’s now hard to imagine the Internet without animated graphics, different styles of typography and backgrounds.

The web will continue to move towards new directions with the rise of new technologies. While website designers won’t face any radical shifts in terms of design techniques, some new trends will continue to gain popularity this year. In this blog, we have identified 6 web design trends to consider when designing a new website…

1 – Typography

Typography can change the entire look and feel of a website, it can attract and hold an audience’s attention, and convey a certain mood or feeling. Since the launch of Google Fonts in 2010, small business web designers are now regularly using high-quality fonts, that were once expensive, for free on their websites.

2 – Video

Video continues to dominate trends and is now a favourite visual content element, since the cost of using video has lowered. Internet connection speeds are also fast improving, which gives further encouragement to use videos on websites. Videos allow web visitors to consume more content, faster. They’re much more likely to engage with videos than with text, so creating visual content is essential, not to mention, it creates a great website experience and benefits your inbound marketing strategy.

3 – Storytelling

Storytelling is the future of web design and is one of the best ways to keep your audience engaged with your content. Websites use storytelling to convey their brand message with visuals and emotion. Studies show that we are wired to remember stories much more than data, facts, and figures. It’s an important and valuable social tool, that allows us to understand and connect with the world around us, making us feel like we’re a part of something.

4 – Mobile

We live in a mobile-first world, so having a mobile-friendly website is a must for small business owners. How does your website work and look on a smaller screen? With recent Google changes moving to a mobile-first index, if your site doesn’t work on mobile and is slow, you’ll be missing out to your competitors! Make sure to optimise your site so that it performs well. This will also provide you with a great opportunity to re-evaluate what content is necessary and to remove the cruft from your site.

5 – Illustrations

The use of graphics and illustrations has risen, as they’re an effective visual tool to communicate a brand message. Unique illustrations can be tailored to suit the tone of your company, unlike standard stock photography, helping your brand stand out.

6 – Search Engine Optimisation

SEO is the process of improving your website in order to better the organic search engine rankings of your web pages. Benefits include brand awareness, online credibility & trust, website traffic, and more. Search engine page rankings are a major concern of website designers, with a lot more emphasis on creating web pages that consumers can find. An SEO overhaul will make sure that every web element contributes to ranking a website higher in search results.

Need advice on any of the above? We can help!

Good website design is critical to the success of any business. A website isn’t just about selling your goods & services – it’s the digital face of your business!