Business Storytelling
What is Business Storytelling?
Business Storytelling, relates to the Art of Storytelling, and the process of communicating your brand to your customer. It’s thinking about your business more than a selling machine, but an entity that has an influential purpose behind the products and services you provide.
The first step in Business Storytelling is aligning your business with an archetype that best defines your business’s message and intention.
Below you can see twelve global businesses that have been categorised into an archetype that is best suited to them.
Here is an example of a storytelling process at its core, recognising how these businesses present themselves and how audiences are guided to perceive them.
Each archetype has a famous character from pop culture to personify their brand.
Read more about brand archetypes here.
Business Storytelling isn’t limited to a particular creative medium. In the marketing world each media channel can be used to tell your business’s story.
The best business’s use multiple channels to consistently present their brand’s personality to their customer, enabling several touchpoints.
The Practicality of Business Storytelling
People engage with people rather than brands. This means you must bring your brand to life and make it more than just about your product or service.
What is the personality of your brand? With this you can tell your story.
When consumers can relate and associate a feeling with your brand, they are much more likely to recall it later.
Stories are up to 22 times more memorable than facts and figures alone
(source: SmarterCX)
Business Storytelling isn’t just your brand’s history of how it began and where it is today. Business Storytelling is highlighting your purpose; this can be customer centric or related to an issue such as global warming. What is your business doing that is different to your competitors?
You may be using Business Storytelling already with an ‘about us’ page. Let us bring this to life with a brand awareness or education campaign that puts this story in the spotlight!
How are you also telling the story of where your brand is headed? Sometimes we put too much emphasis of where we have been and where we are now. Depending on the context your customer may love to hear about the future of your business.
Whatever your story GDR Media Group is here to amplify your voice with a campaign that makes marketing meaningful and delivers tangible results. Contact us today to find out more.
How GDR uses Business Storytelling
GDR Media Group are the storytelling experts that understands the power of using this age-old medium in every marketing solution that we offer.
Business Storytelling is the most effective way to build a positive relationship with your customer.
As a full service independent agency, GDR can showcase your business’ story across multiple channels. Whichever way you need your message to be spread we have you covered.
Discover our full list of capabilities here.
We pride ourselves on our creativity. Our team has a passion for innovation, constantly looking to push the limits on marketing to create stories that are original, different and meaningful for both your business and your customer.
