Marketing Strategy, Digital Marketing, Brand Storytelling
July 28, 2020
The COVID-19 pandemic may not be over yet BUT the Great Aussie Summer is fast approaching. Consumer perceptions are indicating a marketing opportunity like no other with a need to look forward to something – that thing being the festive period (source: AdNews).
Your advertising budget could be put to good use today!
Travel advertising is already making a comeback to tap into these consumer insights. Domestic travel advertising is surging. The SMI (Standard Media Index) is reporting higher demand in July than last year and an even stronger August.
The time is NOW to prepare for tomorrow’s customer and reflect on how you CAN and WILL be more prepared for a crisis.
Yes, it can feel overwhelming and like the world is against you but through strong leadership and empowering your team to take ownership of the part they play can keep the dream alive. Tough decisions may be ahead but as Benjamin Franklin once said:
“BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL”
Well, you don’t need to fail! GDR is here to hold your hand and keep turning your dreams into reality.
1. ENTICE TOMORROW’S CUSTOMER. TODAY.
There are early indications of an Australian Christmas like we’ve never seen before. Put your advertising budget to good use today to speak to the Australian identity – built on the Great Aussie Summer. Create a powerful campaign and marketing message encouraging your customers to dream about their future to attract them to spend with you when they’re ready.
This holiday season 73% of Australians will shop online regardless of a return to lockdown and
28% WILL INCREASE THEIR SPEND ON
HOLIDAY PURCHASES IN 2020!