Christmas Strategy, Sales Strategy, Seasonal Marketing, Multi-Channel Strategy
September 9, 2020
Despite the global pandemic, research is predicting a Golden Quarter for the retail industry like no other. It’s time to think about your Christmas marketing strategy NOW if you haven’t already.
HOLIDAY SHOPPING CAN ACCOUNT FOR UP TO 40% OF ANNUAL SALES
(Source: Thomson Reuters)
Are you thinking about how the next quarter could be utilised to recoup the losses experienced due to COVID-19?
We understand that your business may be treading water to stay afloat and that you’re currently thinking about your day-to-day sales. We have been too! However, by planning today, the sky’s the limit for the opportunity that could arise for your business as we wrap up 2020.
“Good fortune is what happens when
opportunity meets with planning”
– Thomas Edison (world-famous inventor & business person)
GDR Media Group is here to help you recognise the latest trends, implement, and maximise your sales potential:
Continue reading for the latest trends and key insights to get ready for a Christmas season like no other.
Bazaarvoice led an international survey of over 140 brands, analysing data based on more than 6,200 brands and retailers, whilst considering the impact of the coronavirus.
Here are their headline finds to inform your Christmas marketing strategy:
85% OF RETAILERS EXPECT INCREASED SALES VS 2019
Each month of lockdown saw a significant growth in page views and order count with trends indicating higher rates than last year, despite the pandemic. This has led 85% of retailers to believe that this year we’ll see increased sales online compared with 2019. This can be further justified by the fact that 2020 has seen an 80% increase in e-commerce too (source: Australia Post).
The new normal is well and truly bedded into our every day now and with social distancing measures still in place consumers are well adjusted to shopping online.
Let’s be prepared to offer Christmas shoppers a frictionless shopping experience!
It’s not too late to get your business ready for increased online sales this year. Email me to find out how 😉
61% OF RETAILERS EXPECT HIGHER PURCHASING THROUGH SOCIAL MEDIA
Does your business use social media marketing effectively to reach your customer? Facebook has recently released their Christmas Marketing Guide with global shopping insights that indicate that “people will likely be more receptive” this holiday season to new products and services (source: Facebook).
Facebook also has found that the more economically affluent Gen X and Boomers are leading the charge with global and e-commerce growth. So be sure to think about the audiences you could be reaching when spending your social media marketing dollar, as the older generation is getting comfortable with splashing the cash online.
DISCOUNT DEALS WILL DRIVE SALES
It may not be a surprise to hear but consumers love a promotion and COVID-19 is set to exacerbate this with customers looking for more bang for their buck.
With 1/3 of holiday purchases driven by promotions (source: Google Ads) have you thought about how your business may utilise discount deals to attract customers?
From special offers to competitions, promotions are the perfect way to spread the holiday cheer whilst encouraging your customer to spend with you and share these great deals with their family and friends. You could entice new customers with a one-off special offer or put your marketing spend towards driving your customer to a particular product. It may be discounted BUT still offers the highest ROI in terms of the potential volume of sales because it’s already a best-seller!
With the latest trends now in, don’t miss the opportunity that can be had this Christmas. Combining your brand story with tempting promotions and a memorable ad campaign will set you up for maximum profit.
Whilst ensuring you have a full online media strategy in play here are some key areas to put your time and resources into:
Give your website a health check
Have you checked in to see how your website is performing recently? Your website is now more important than your physical store as consumers continue to shop online in record numbers. How your website is telling your story, guiding your customer, and simplifying the purchasing process is vital to ensure maximum conversions.
CONVERSIONS FALL BY UP TO 20% FOR EVERY SECOND DELAY OF MOBILE PAGE LOAD TIME
(source: Think With Google)
Do NOT let your Christmas marketing strategy fall down because of the state of your website.
Get in touch with GDR today for your FREE health check to get your online shop Christmas-ready!
Develop a story that connects with your customer
Everyone remembers their favourite Christmas campaigns every year from the supermarket feel-good festive ads that dominate our TV screens to the annual Coca Cola advert that we’ve grown to expect.
Are you ready to magnify your brand story, sprinkle in some Christmas cheer and highlight those top products to reach your sales targets this holiday?
Here are a couple of our favourite adverts from last Christmas to get you inspired:
Coles Christmas Campaign 2019
Myer – Christmas is where we are
An advert that tugs on your customers’ heartstrings, highlights your unique point of difference and encourages your customer to shop with you will ensure your brand stands out against your competitors.
Be Memorable. Be Purposeful.
With an award-winning filmmaker at the help of GDR Group, Daizy Gedeon and our dedicated team of experts have the skill and knowledge to use emotive advertising to connect with your customers and convert them into that all-important 💲💲💲 for your business.
Respond to your customers
With this year’s spike in online shopping, the number of customer reviews and questions has also increased. Almost a quarter of consumers now use social media to inform their holiday purchases you should be spending more time on checking notifications and responding to your customers.
23% OF CONSUMERS USE SOCIAL MEDIA TO HELP WITH THEIR HOLIDAY SHOPPING
Your business could be losing out on valuable revenue if you are ignoring your customers.
48% OF SHOPPERS SAY BRANDS AND RETAILERS RESPONDING TO REVIEWS IMPROVES THEIR ODDS
OF BUYING THE PRODUCT
(Source: Net Imperative)
Be ready to engage with your customers from NOW to ensure you’re influencing their buying decision!
DO NOT DELAY.
We understand it’s been a tough year but this could be your business’s moment to shine. GDR Media Group is eager to inject Christmas cheer into your marketing strategy with the right ingredients that will ensure you succeed this holiday period!
December 23, 2020
September 30, 2020