Digital Marketing, Optimisation, Lead Generation
October 7, 2020
Your digital marketing campaign could be missing the mark if you are not consistently optimising and evaluating its success. No matter the digital channel that you are using to run your campaign the analytics are there, ready to be monitored and inform your next move.
Optimising your digital marketing campaign involves constantly reviewing, reflecting and modifying.
Review what is working
Reflect on what isn’t doing so well
Modify your campaign based on what can make it perform better
Optimisation done well ensures that your digital marketing campaign has the largest ROI possible. It involves understanding what your audience responds to. Thus, the money your business spends on advertising can be better spent to reach the maximum people and create the highest-quality leads.
“In order to grow your audience, you must betray their expectations”
– Hayao Miyazaki (Co-Founder of Studio Ghibli)
Where data is your narrative guiding the success of your campaign’s story, creativity is the illustration that brings your advert to life. They work hand in hand BUT on a crowded page creativity is your superpower that will force your audience to STOP scrolling.
AT GDR MEDIA GROUP STORYTELLING IS IN OUR DNA
We understand the importance of marrying data with creative to achieve the best results for your business. At GDR we inspect the long term aims of your business and how your campaigns fit into this. ALWAYS looking at the broader picture to ensure measurable and meaningful results are achieved EVERY TIME for your business.
Optimisation is the process of gathering information and comparing it to alternative data to find the best route to reach the ultimate results for your campaigns. In the case of digital marketing it’s creating a campaign that meets the needs of your targeted demographic and generates the highest-quality leads. By comparing the data of what works, a marketer can quickly realise what works and what doesn’t and respond accordingly. While you should always launch a campaign based on all relevant and available information beforehand, you can still achieve better results by monitoring how your campaign works in action.
TEST & LEARN
Data-driven insights using the test and learn principles removes speculation from what you THINK is and isn’t working. Instead you can attribute meaningful key performance indications to each campaign to measure performance, test variations and KNOW which strategy is most effective.
No speculation, no assumptions BUT proven results.
CONVERSION RATE OPTIMISATION (CRO)
Probably the most widely-known use of test and learn principles in action. This route defines your campaign’s KPI (conversion rates), creates data-driven tests based on performance (A/B) testing, and then runs with the variation that achieves the best performance metrics. In this example, the highest conversion rates.
Want to learn more about this?
GDR Media Group have proven results when it comes to digital marketing optimisation.
WITH ONE PARTICULAR GDR CLIENT WE INCREASED THEIR LEADS PER WEEK BY 100%
One main goal when it comes to optimising your digital marketing campaign is to better understand your audience. Targeting your audience and personalising your campaign to them is probably THE most important factor for any advert.
Is the creative that you’re using relatable to them? Are the people featured in your advert representative of your target audience?
Does your campaign demand attention?
Without understanding and targeting your audience how will you achieve the results you expect?
This involves knowing who your business’s target audience is, who are most engaged with your campaign and why.
How old are they? Where are they located? Are they men or women?
These should of course be considered from the get-go when creating your advert, but until your campaign is live you may not understand completely who may respond to your advert. Especially if this is your first ad campaign.
Hypothetically, if you aim to target 20 – 25year old women with your product, but instead your data reveals that 30 – 35year old men are responding more then something must change!
Confused? Email us to find out more! 😉
Understanding how to optimise your marketing campaigns can be a lengthy process but GDR Group KNOWS that your business can achieve the best results by considering the following:
However further areas to consider when optimising your digital marketing campaigns are –
Is your website up to scratch? Remember:
CONVERSIONS FALL BY UP TO 20% FOR EVERY SECOND DELAY OF MOBILE PAGE LOAD TIME
(source: Think With Google)
With proven results, a 40-year history and a team of creative experts let GDR Media Group tell your story.
March 31, 2020
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