Direct Mail, Letterbox Distribution, Multi-Channel Marketing
October 21, 2020
Print media is being overlooked in today’s world. There is a common misconception that it’s outdated and is labeled by some as unnecessary in a multi-channel strategy. BUT did you know more demographics engage with this kind of marketing than you may think? Read on to find out more.
Your business may be more likely to use digital marketing however, direct mail will allow you to target a LARGER audience with more INTENSITY.
“I am part of everything that I have read”
– Theodore Roosevelt
Your consumer will appreciate every time they read and see your brand as part of a targeted and well-researched mission to connect with your most responsive audience.
It is a known fact that print advertising achieves higher levels of brand recognition than other forms of marketing (source: Marketing Sherpa) and with a 92% read rate, your business should be taking more notice of the power of direct marketing as part of your multi-channel strategy.
Your audience will engage with printed campaigns and this will only benefit your wider marketing strategy.
A balanced multi-channel plan increases brand recall and the touchpoints that your customers will experience your business. This ensures that your company is always top of mind when your customer is ready to purchase your product.
ACHIEVE 12% HIGHER ROI WITH DIRECT MAIL AS PART OF YOUR MULTI-CHANNEL STRATEGY (SOURCE: MARKETING CHARTS)
With an incredible ROI, print marketing should be a major chapter in your marketing story.
More leads are generated from direct mail too with “mail response rates consistently exceeding the 2% response rate of all digital channels combined.” (source: openuptomail)
DIRECT MAIL IS OUR LEGACY,
MULTI-CHANNEL MARKETING IS THE FUTURE
With over 40 years in the business of direct mail, a trusted partner of Australia Post and our own network of GPS tracked GDR Walkers we can design, print and distribute your next print campaign. GDR Group is a creative multi-channel marketing agency that can execute your print and distribution as part of your wider multi-channel strategy. Let us create your next campaign so that it reaches your customer, is memorable and highly effective.
We’re here to present the facts to help YOU decide why you NEED direct mail as part of your marketing strategy.
P.S. The below may make you question why your last print campaign may have not achieved what you wanted but if you call us today we can explain way.