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Shopping Centre Advertising: High Impact Low Cost

Digital Out of Home Advertising WILL get you RESULTS


Shopping centres are still important to Australian shoppers despite a boom in eCommerce. “31% of shoppers surveyed plan to do most of their shopping in-store” this summer – the highest prediction compared to other countries around the world (source: B&T). Your customer is visiting and spending in shopping centres, so let’s make sure your brand is seen and heard using digital out-of-home (OOH) advertising.

A recent survey by Nielson saw 64% of respondents claim that they take action (such as searching for the brand online) when they see a digital OOH advert in a retail space (source: OMA).


Digital screens in shopping centres are the perfect location to ensure your brand is NOTICED and your consumer TAKES ACTION.


“Why fit in when you were born to stand out!”

– Dr. Seuss (American Author)


And with a strong, creative advert you WILL stand out to your customer in their local shopping centre.

How many times do you make a quick dash to the shops for a few last-minute bits?

Your customers are visiting shopping centres regularly – often 3x a week, especially if there’s a supermarket inside. Therefore, reaching your audience regularly is very achievable using digital adverts out of home.


GDR Media Group is a boutique, creative agency that collaborates with businesses such as yours to provide meaningful marketing across multiple channels.



High Impact For Low Cost


Did you know? 89% of retail shoppers make a purchase because of seeing digital OOH advertising?
(source: OMA)