Why Brand Awareness Is An Always-On Strategy

Set your brand up for success with an effective, always-on awareness strategy

 

Brand awareness is the process of making your brand known and identifiable by your customer. How else will they know to buy from you if they don’t know who you are? For both acquiring new customers, and retaining current ones, your audience must consistently be made aware of your brand. This increases their ability to associate with your brand, and familiarity means they are more likely to engage with you. The best way to do this is through a brand awareness strategy.

 

Ultimately brand awareness is about communicating to your customer who you are, your intentions and what your brand does.

 

“The world will ask you who you are, and if you don’t know, the world will tell you.”

– Carl Jung Swiss Psychiatrist

 

Don’t let others put a label on your brand make sure YOU do the talking about what your brand is and what your stand for.

 

Create a brand awareness strategy and show your audience the full potential of your brand’s ability. Let’s get your business known and sought after by your audience and let’s do it TOGETHER.

 

Partner with us today.

Read on and find out why a brand awareness strategy for your business should ALWAYS be ON.

 

Brand Awareness Boosts Brand Recollection

Customers are more likely to recognise your brand and recall it later after engaging with a brand awareness strategy. This is most effective with a multi-channel marketing strategy. Here you push your brand over many channels, such as direct mail, display advertising and social media, to reach your customer at multiple touchpoints. The intention is to have your brand appear frequently with a memorable creative execution and consistent message. This increases recognition, association, and brand equity as your brand becomes more visible to your customer.

 

It’s essential to keep your brand consistent across these channels as:

 

Consistent presentation of a brand has seen to increase revenue by 33%

(Source: Lucidpress)

 

Eager to get customers recalling your brand? Get in contact and we’ll help you!

 

Build Trust And Recognition

Your goal with a brand awareness campaign is to also build the credibility of your brand. You can do this by demonstrating your USP and putting customer testimonials in the spotlight to prove the benefits of your product/service.

 

Building trust in your brand will develop recognition too. If people are positively talking about your brand this naturally will draw new customers to your business.

 

This is essential to lead to repeat purchases and grow a loyal customer base. By utilising a brand awareness strategy, your business will become better known and trusted by your customer.

 

Get in touch today and we’ll get your customer even more familiar with your brand. Give us a call.

 

Use Authentic Branding

 

The best way to develop and win over your customer’s trust is through authentic branding. This should be the forefront of your brand awareness strategy as associating your brand with things that are true to your brand makes your brand appear more honest to your customer.

 

The content you create and share on your social media channels can also make your customers more aware of your brand’s philosophy and intention.

 

One thing you should also consider is your brand’s personality. This should be the crux of your brand awareness strategy making your brand more human, relatable, and approachable.

 

For more about brand personality and archetypes read here.

 

We can launch an authentic brand awareness strategy for your business today. Contact us.

 

What Does Good Brand Awareness Look Like?

 

Coca-Cola the world-famous soft drink and beverage company has existed for over a century with consistently high sales. Their brand awareness strategy incorporates many touchpoints across digital, mass media, and as shown below, outdoor. They spend $4 billion a year on branding, however, let’s turn our focus a little more local…

 

If you’re from Sydney you probably know the ‘Coca-Cola Billboard’ in Kings Cross.

 

 

The billboard, unveiled in 1974, has been an iconic landmark in Sydney for over 40 years. Whilst Coca-Cola isn’t communicating a specific call to action, this brand specific advert asserts their dominance in the market.

 

It’s a public statement that continues to show their brand to Sydneysiders, and while the board has been updated and improved over the years, the original message ‘Enjoy Coca-Cola’ has remained the same. While outdoor advertising is an excellent channel to do this, a consistent message executed well can become iconic to your audience if done effectively.

 

Find out more about outdoor advertising.

 

For all things brand awareness, we’ve got you covered. Give us a call today.

 

Display Advertising

 

A great channel to execute your always-on brand awareness strategy is display advertising. Google’s display network expands across 2 million sites and allows you to track and target your ideal customer.

 

Using display to make your customer aware of your brand with a memorable creative execution will increase brand recall when they see your ad on alternative marketing channels, such as social media. The goal is of course to encourage your customer to take action with your brand.

 

Did you know, as well as advanced targeting options with display advertising, you can also exclude keywords that are perhaps attracting a customer looking for a different service/product to what your brand offers?

 

For example, if you are a gym you may want to remove your ad from being seen by customers that are only looking for online training programs.

 

 

Find out more about display advertising and then get in touch with us today to find out what we can do for your brand.

 

Check out our work with U. Personal Training with this awesome client we have attracted new clients to their unique training experience using display advertising.

 

Methods To Improve Your Brand Awareness

 

While projecting your brand’s slogan on a giant billboard is effective in brand awareness, the best way to increase customer recognition and trust is through a multi-channel strategy. This involves a combination of channels such as digital, social, and print to capture and hold your customer’s attention.

 

It’s important that your Multi-Channel strategy is:

 

1. Personalised
2. Relatable
3. Clear
4. Relevant
5. Consistent

 

How GDR Can Deliver Your Brand Awareness Strategy

 

GDR Media Group is a full-service independent agency. This means we have all the bells and whistles of a larger marketing agency, but with the service and attention to detail of an independent one. It’s our passion to work with brands such as yours to deliver a professional service that ultimately gets your brand better known to your audience.

 

Partner with us today and we promise to:

1. Identify and understand your specific target audience
2. Develop and deliver your brand message in an engaging way
3. Execute an effective brand awareness strategy across multiple channels