Social Media Marketing, Digital Marketing, Social Media Strategy
June 29, 2021
Your business has its own unique story, its own offering and way of communicating. By building an authentic social media strategy that connects with your customer you’ll already be on the road to success with an effective social media strategy.
By developing a social media strategy, you WILL be communicating with most of your customers, attracting new prospects and influencing their purchasing decisions.
However, with social media constantly changing and the internet crowded with dos and don’ts it can be a confusing landscape to navigate. BUT, this is where WE CAN HELP.
GDR Media Group has successfully implemented effective social media strategies for many businesses across Australia.
From organic content plans to paid marketing campaigns we understand what will work for your business.
Any successful social media strategy will, in general, be split into two parts: the ‘organic’ strategy and ‘paid’ strategy.
Your ‘organic’ strategy is everything you post directly to your platforms. This content is ONLY seen by your followers and those who share the content.
Your ‘paid’ strategy is every piece of content that you put advertising spend behind. This is done via boosting particular posts or using the chosen platform’s business features to run an advertising campaign that normally has the following key objectives: drive website traffic, generate leads or conversion. This will get your content seen by NEW people and you can retarget those who are already following you or have visited your website.
It all starts with your story. After all a story well told is a story well sold!
How do you do this? As with any story break it down into separate parts.
When it comes to social media, the perfect way to do this is through deciding on a set of content pillars. This will ensure you do not always post the same type of content and approach your paid social media advertising to guide your target audience through your sales funnel. Here are a few ideas to get you thinking:
What are your key services and products to promote? This pillar should focus on your BAU content that is regularly drip fed into your content calendar.
This pillar will enable your brand to build its credibility and position your business as a leader in its field. What can you do to educate your customer and therefore heighten awareness of your product
Whether you sell a product or service this is the chance to shout about your success stories! Again, the perfect opportunity to build your brand awareness and credibility.
What are the key moments in your story – past, present and future? When was your business founded? If you’re a gym celebrate that 100th, 500th or 1000th member! If you’re a realtor spotlight the properties you have sold and how it has contributed to the success of your business…
With each piece of content, think creatively about how you’re presenting your story…
People are twice as likely to share video content with their friends than any other type of content.
To keep your content active and on-brand:
Targeted paid campaigns will help you reach new customers and build brand awareness.
Social media is a major lead generator, bringing in high volumes of traffic to your website.
With 84% of people discovering new products on Instagram a paid social media strategy with a creative ad set and strong messaging will help you reach those sale targets!
In fact, 90% of all marketers say social media marketing has increased their business’ exposure.
Social media trends refer to what the vast majority of people and businesses are doing that elicits maximum engagement and results from their followers. Keeping on top of what’s viral can be used to inform your content ideas and the ability to tap into what people are already sharing and engaging with.
Social media platforms are programmed with complex algorithms which manipulate what followers see daily. One simple example of this is: if a person has recently engaged with a page/profile that page/profile will shoot to the top of their newsfeed when they next use that social media channel. These algorithms often change based on data and trends. Outlets such as Hubspot and each specific platform will regularly update users when the next changes are due to happen.
Your social channels are the perfect opportunity to connect with your audience and harness potential leads.
At least once a day monitor your feeds to see if anyone has commented on your content or sent you a message.
Also, monitor your new followers – drop them a message to say thanks for the follow and ask them if they would like to find out more about your brand!
As you grow your following follow back those who follow you. The more active you are on your channels the more you will manipulate social media algorithms so that you’re pushed to the top of newsfeeds…
With a busy schedule, it can often be hard to keep on top of when content should go out. If you use a content plan to specify what you will post and when you can then use scheduling tools such as Hootsuite, Loomly or Buffer to organise when your posts will be published on your social media channels. These platforms can also help with your reporting with live analytics embedded in their service.
Many brands overkill the use of #Tags! Hashtags are there to tap into your target audience as people regularly follow the hashtags that they’re interested in. On Facebook keep your #tags to a consistent maximum of 3 per post (you’ll see the 3 I’ve used in your post examples!). On Instagram, you can potentially use more but as always be consistent. Also, to maintain the aesthetics of your posts you can use the comments section to tap into more hashtags!
Many dashboards exist, as well as analytics that each social media platform houses. These analytics includes:
According to a recent study from the National Association of Realtors, social media is integral to attracting clients and making sales across the industry. Here’s a brief snapshot of the report’s findings:
What does this mean? Social media is an absolute goldmine for real estate businesses.
Why not use social media to promote upcoming inspections?
Success stories with your customers?
Demonstrate why new clients can trust your business to buy and sell their dream home!
We can help! From content creation through to executing your social media strategy we know what works when it comes to real estate. Tie that in with a multi-channel marketing solution that incorporates print and letterbox distribution and you’ll experience GREAT RESULTS.
At GDR, our mission is to make marketing meaningful. Everything we do is with purpose, which is exactly the requirement when implementing an effective social media strategy.
Working side by side with your business to deliver an informed social media strategy we promise to:
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