Content marketing, Digital marketing, Content creation
July 27, 2021
We’re sure you’ve heard all about it before, how “Content Marketing” is all the rage, and how speaking to your audience is a KEY strategy.
If you’re looking to answer How Can I Create Effective Content, then you came to the right place. If not, hang out a little longer - you might learn something new.
According to Aberdeen, a lead strategy & research company, Content marketers see 6x higher conversion rates than non-content marketers.
After connecting with your story and trusting your content, readers are more likely to convert into leads.
It’s all about creating VALUE for your readers. Producing content that people care about and connect with instead of being all about sales.
Content marketing should be incorporated in every marketing strategy you’re looking to invest in, whether it is blogging, social media, videos, email marketing, or case studies.
Let’s dive into the questions that have been occupying your mind.
What content should I create?
This is not a guessing game, but it’s fairly easy. All you have to do is find out where your audience hangs out and shares thoughts and ideas.
For example, a foodie will be an avid follower of restaurant blogs and food apps, whereas you find tech-geeks spending most of their time on Reddit and YouTube.
Demographically speaking, mothers and older generations are generally found on Facebook, while the younger ones hang out on Instagram and TikTok.
From there, you can discover the topics they are most interested in and try to fulfill their needs using your content to address the challenges they are facing.
After finding your audience, you need your audience to find you.
Dig into some SEO (Search Engine Optimization) and find out the most researched keywords related to your content.
80% of major purchases start with online research, even if the purchase itself happens in a store.
Keywords are the terms that people use to search for content; they are also terms that google uses to identify what your content is about.
Once you have identified these keywords, use them everywhere in your content. In the title, in the body, in the description, and your links.
The best type of content is a mixture of education and entertainment. Readers often enjoy consuming content that is fun and light while still getting information.
Try to use jokes, personal stories, and visuals to keep your readers interested.
How long should my content be?
Long-form content is, on average, better performing. Why? You may ask.
A piece of article or blog that contains 1000 to 3000 words are better for SEO as they offer more opportunities for backlinks and shares.
Writing longer forms helps you hit more keywords which increases the chances of researchers finding your content.
Where to share your content?
To ensure the best visibility, we recommend you share your content on several platforms by repurposing it. You can create infographics, videos, and pictures using your blog or email content to promote it on different channels, thus reaching more people.
Review, revise, repeat
Let’s call it the THREE Rs of SUCCESS.
First of all, you need to set key metrics that’ll help you track the success of your content. These metrics should be attainable and have real meaning and value.
Review these metrics to figure out what’s working and what’s not.
Revise your content according to the results you have obtained.
Repeat successful content with new statistics, new ideas, and overall improved information.
At GDR, we live and breathe content marketing and storytelling.
GDR Media Group will work closely with your business to determine which content strategy and platforms will be most effective for your business. We will create and implement a content strategy that truly connects your brand with your audience through the art of storytelling.