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Direct Mail Vs. Digital Mail

If you’re here, then you must be wondering what’s the most effective channel when it comes to direct mail vs digital email.

 

To be honest, in the past, direct mail was kind of a hassle. It was difficult to find the best quality for your printouts, package them, send them to the post office, and measuring your ROI was a huge task. That’s when digital marketing came to save the day! Just send an email with a click of a button. 

 

 

Direct mail vs. Digital mail has become today’s most asked question. But which one is the best?

 

Direct mail is a long-standing Australian tradition. An age-old medium that we all grew to love and appreciate. From postcards to catalogues, brochures and much more. Digital mail, on the other hand, has been dominating the internet in the past years with easy access to everyone around the globe via laptops, phones, and tablets. 

 

As a matter of fact, because it’s such an easy medium, our inboxes are often cluttered with hundreds of emails and newsletters, most of which are redirected to spam. 

 

Read more about it here: Letterbox Marketing: Seize the opportunity

 

If we’re looking to compare them, we find that both have their advantages and can thrive in their own areas. While actually, the most effective approach is to incorporate both direct and digital mail in your marketing strategy to avail the best results. 

 

 

Statistics show that direct mail drives more action than emails

 

 

It’s true, and the numbers show it. People are more inclined to open a mail they receive by post than an email in their inbox, they’re also more willing to act on direct mail immediately. Direct mail has that effect on people. It’s tangible, it’s real, and it makes people trust the brand a little bit more than emails. 

 

 

For better performance, direct mail needs an online push

 

There’s one thing that digital mail excels at when compared to direct mail, and that’s the return on investment (ROI). According to MarketingCharts, emails have a median ROI of 124% while direct mail falls behind at 29%, courtesy of the low cost of digital mail. 

 

 

To have the best of both worlds, marketers agree that a strategy combining direct mail with digital mail has the potential to outperform using either channel alone.

 

 

Benefits of mixing direct mail and digital mail

 

 

If you are pondering on the fact that direct mail is an outdated medium and can not be integrated into your all-digital marketing strategy, here are some ideas that might help you get started:

 

●      Add a URL or discount code in your direct mail 

●      Send personalized direct mail based on online behaviour 

●      Create a digital version of your direct mail 

●      Use QR codes on brochures

 

 

We can create all that and more at GDR Media Group

 

With Over 40 years of experience, we have mastered the art of direct mail and digital marketing. 

 

From setting up a comprehensive marketing strategy to writing captivating content, creating attractive designs, and sending out mail to targeted households with state-of-the-art tracking systems and accurate measuring of the ROI on your physical items.  

 

Let’s discuss what works best for you. 

 

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