Are you feeling like your marketing efforts aren't
producing the results you want? 

 

Do you want to take your business to the next level but need help figuring out how to get there? 

 

You're not alone. 

 

In today's competitive market, it's more important than ever to have a strong marketing strategy that can
effectively reach your target audience and convert them into loyal customers. 

 

But with so many options available, it can be overwhelming to know where to start.

Fortunately, there are several tried-and-true strategies you can use to achieve your goals. 

Let’s uncover the tactics to help you grow
your business and reach your goals! 

 

 

🎯 Goal > Increase website traffic

 

With so much competition on the web, it can be tough to stand out. In the crowded online world, there is fierce competition between the many websites and businesses competing for attention on the internet!

 

However, having a strong online presence is critical for the success of any business.
Driving traffic to your website stacks a ton of benefits to your business as it helps you:

• Reach more people
• Increase brand awareness 
• Generate leads 
• Create opportunities 
• Boost sales and revenue

 

So what can you do to increase your website traffic??

 

🔑 Key Tactic > Run Google AdWords campaigns

 

An effective strategy to increase traffic is to invest in running ads on the top search engine - Google. Regarding market share, Google is the leader of search engines, with a staggering 83.84% of the market share (thesocialshepherd). 

 

 

So, running Google AdWords campaigns would definitely be the way to go!

 

Extra Tip

After identifying the relevant keywords, a good tip to keep in mind is to create ad groups to organize your ads, which will help you create
targeted ads and measure their performance. 

Don’t forget to highlight your unique selling proposition in your ads to encourage users to click through to your website. If you’d like additional information about SEO, check out the local business SEO tips and tricks. 

 

🎯 Goal > Generate Leads 

 

As a business owner, you understand the importance of generating leads. However, with so many marketing tactics available, it can be challenging to choose the right one. In fact, according to HubSpot, 61% of marketers consider lead generation as their biggest challenge.

 

That's where creating a lead magnet comes in.

A lead magnet is a free resource you offer your target audience in exchange for their contact information. Examples could be anything from an e-book to a webinar or a free trial of your product or service. The idea is to provide something of value that your audience can't resist.

But how do you promote your lead magnet to the right people?

 

🔑 Key Tactic > Promote your lead magnet through social media

 

One effective tactic is to create a lead magnet and promote it through targeted social media ads.
Why social media?

 

1. Targeted audience: By targeting your ideal customers based on their demographics, interests, and behaviours on social media, you can show your lead magnet to people most likely to be interested in it, increasing their chance of signing up and becoming a lead.
2. Cost-effective: Social media advertising is generally more cost effective than traditional advertising methods. With a smaller budget, you can create and run targeted social media ads, generating leads without breaking the bank!
3. Easy to track results: Social media platforms provide you with analytics and insights that make it easy to track the performance of your ads. By analyzing the data, you can see which ads are performing well and adjust your strategy accordingly, which will
   help you improve your lead-generation efforts.
4. Wide Reach: Social media platforms have a large user base, making it easier to reach a wider audience. With the ability to share and engage with content, social media users can also help you increase your reach through word-of-mouth, one of the best forms of marketing!

 

Extra Tip

Make sure your ads are visually appealing and grab attention. Your images or videos should clearly highlight the value of the lead magnet. Remember to use persuasive copy and a powerful call to action to entice the target audience to click on the ad.

🎯 Goal > Boost sales 

 

The ultimate goal of any business is to drive sales and increase revenue. And in the fast-paced and ever-evolving market of the business world, everyone is searching for innovative ways to boost their sales and gain a competitive edge. 

 

However, getting customers to make a purchase can be a daunting task, proving to be a major obstacle for most businesses. After all, even the best product or service in the world won't generate revenue if you are not showing it to customers inclined to purchase it.

So how can you reach the right audience at the right time? 

 

🔑 Key Tactic > Implement a retargeting campaign

 

What is retargeting? 

It is a strategy involving targeting your ads to people who have already interacted with your brand, such as visiting
your website or engaging with your social media posts. 

 

By retargeting, you can reach people who are already interested in your brand and are more likely to convert into leads.  Retargeting campaigns have proven to be a highly effective tactic for boosting sales. According to thrivemyway, a correctly implemented retargeting strategy can
increase the conversion rate up to 150%!

 

 

Extra Tip

You can create custom audiences for retargeting based on website visitors, email subscribers, or social media followers. By targeting these audiences, you can show them highly relevant ads tailored to their interests and behaviour, increasing the likelihood that they will convert. Custom audiences for retargeting can be created based on a wide range of specific criteria, allowing you to get as precise as you need to in order to reach the right people at the right time.

🎯 Goal > Increase brand awareness 

 

Brand awareness is a crucial element for every brand to establish its identity and increase recognition. To achieve this, it's essential to develop an always-on awareness strategy, which may include advertising. However, it's important to acknowledge that ads are everywhere. Consumers are exposed to countless ads every day, making it challenging for businesses to differentiate themselves and capture the audience's attention.

 

In fact, auto-playing ads can be a big turn-off for consumers, with 4 out of 5 closing a browser or exiting a website because of them. Hubspot recorded that one of the most popular ad-blocking apps was downloaded more than 300 million times around the world!

 

Therefore, the ads you’ve delicately created and paid for might not get your business the results you’ve been looking for. 

 

So what can you do to increase your brand awareness? 

 

🔑 Key Tactic > Partner with influencers in your industry

 

Influencer marketing has emerged as a powerful tool for brands to cut through the noise and reach their target audience more authentically and organically. Businesses make an average of $5.20 for every $1 spent with influencer marketing, proving this strategy’s effectiveness (influencemarketinghub). 

 

Here are three things to be aware of about influencer marketing and how this type of marketing would increase your brand awareness: 

 

1. Influencers already have a dedicated and engaged follower base that trusts their opinions and recommendations. Thus, by partnering with the right influencers who align with your brand values and target audience, you can tap into their existing community and
   reach potential customers who may not have discovered your brand otherwise.
2. Influencer marketing can help you build credibility and establish your brand as an authority in your industry. When an influencer promotes your product or service, their endorsement can carry significant weight with their followers, helping to boost your brand's reputation.
3. Influencer marketing can also help you create user-generated content (UGC). When influencers share their experiences using your product or service, it encourages their followers to do the same, leading to a snowball effect of UGC, ultimately increasing your
   brand awareness and driving business growth.

Extra Tip

When you're reaching out to influencers, it's important to approach them in a way that shows you value their time and effort. Start by researching potential influencers and understanding their interests and values. 

When you reach out, be clear about your goals and what you're offering in return for their collaboration. Personalize your message and show that you've done your research by referencing some of their past work. Remember, building a relationship with influencers takes time and effort, so be patient and keep the lines of communication open.

🎯 Goal > Improve customer retention 

 

As the famous business saying goes, 

"It's more expensive to acquire a new customer than to retain an existing one!" 

 

And for a good reason: cultivating strong relationships with your customers can yield massive profits in the long run. Studies show that a mere 5% increase in customer retention can lead to a staggering 25% to 95% boost in profits! (businessnewsdaily)

 

 

So what’s the best way to improve customer retention? 

 

🔑 Key Tactic > Personalized emails with exclusive offers 

 

Your top priority is to keep your customers satisfied and coming back for more. Personalized emails create a stronger emotional connection between your business and your target audience. 

Customers who feel that a brand understands their needs and preferences are more likely to remain loyal.

 

By personalizing your messages, you can customize the content to suit each customer individually, taking into account
their preferences and interests, based on:

• Past interactions
• Purchase history
• Preferences

 

By sending personalized emails with exclusive offers or loyalty rewards, you can make your customers feel valued and appreciated, which can increase customer satisfaction and loyalty. Besides, personalized emails are more likely to be opened and clicked on, leading to
increased engagement and, ultimately, higher retention rates.

Extra Tip

Start by categorising your email list based on past purchase behaviour or other demographic information, allowing you to send more targeted and relevant offers to each group. Always include the recipient’s name in the email, and add a personal touch such as a handwritten signature or personalized message. It will make the email feel more genuine and build the customer’s trust. 

 

🎯 Goal > Build thought leadership 

 

You've poured your heart and soul into creating the perfect business with top-notch products or services that are sure to impress. 

 

But how do you get the word out and stand out from the competition? 

 

Building thought leadership is the key to making your mark in the industry and establishing your brand as a trusted authority. According to recent studies, 63% of consumers say that thought leadership not only helps them form a positive perception of a company but also provides evidence that the company truly understands and can solve their unique business challenges (everyonesocial).

So how to establish your authority?

 

🔑 Key Tactic > High-quality content creation 

 

There is abundant information available online. Consequently, creating content that stands out is more important than ever. 

By offering unique insights, data-driven research, and actionable tips, your content can become
a valuable resource for your audience, attracting new visitors and keeping them coming back for more.

 

You have several options to choose from when creating high-quality content that can establish your authority in your industry: 

 

• Blog posts: These are great for sharing short insights and advice with your audience. They can be written in a more casual tone and are typically easier to produce regularly. For example, if you have a fashion brand, you can create blog posts highlighting the latest trends or offering styling tips.
• Whitepapers: These are longer-form, more in-depth pieces designed to provide detailed information or analysis on a particular topic. They are typically more formal and research-driven and are often used to provide more comprehensive information to potential customers. A software company, for instance, can create a whitepaper that explains the benefits and drawbacks of different project management methodologies.
• Industry reports: These are similar to whitepapers in that they are longer-form and research-driven but
  typically focus on providing data and insights on a particular industry or market. For example, a consulting firm
  might create an industry report that analyzes trends in the healthcare industry.

Extra Tip

It is crucial to thoroughly research the topic you want to create content about and gather reliable sources of information, which will not only help you write informative and accurate content but will also show your audience that you are knowledgeable and trustworthy in your field. Do not forget to make your content visually appealing with relevant images and graphics that align with your brand image.

Ready to take your marketing strategy to the next level? 

Reach out

 and we will work together to upgrade your game!