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51st Street

2018

DESCRIPTION

Website design and development for leading burger chain. Solution also included Search Engine Optimisation (Keyword Research, On/Off Page SEO) and Digital Marketing Strategy.

CLIENT

51st Street

CATEGORY

Website Design, SEO, Digital Marketing

THE OBJECTIVE

To design and build an engaging website for the 51st Street burger chain that supported this vibrant brand and showcased their popular range of burgers.

51st Street is an American-themed burger bar located in Brisbane’s CBD. Open for less than a year, the restaurant is already a popular destination due to its delicious food, great atmosphere, and busy location. 

THE CHALLENGE
51st Street didn’t have an online presence and needed a website developed quickly – not only to build their brand but also support their franchise expansion plans.

 

Operating in a competitive industry such as the fast-casual dining sector meant GDR had to develop a web solution that not only supported the restaurants ambitious brand growth plans, but also gave them an online advantage over other operators.

 

THE SOLUTION

GDR Media Group worked closely with 51st Street to design and build a clear, attractive website that really represented their brand and gave potential customers the opportunity to view the menu, as well as understand more about the restaurant's “American vibe”. Our solution also focussed on enabling visitors to easily make reservations and enquires, while also providing a catering and function showcase area.

 

The in-house, locally based team at GDR managed the entire web design and development process from creating a site map copywriting and sourcing imagery to design, web development and migrating the approved site to the client’s chosen domain.


Built with responsiveness in mind our solution enabled users to effectively interact with the website on mobile, tablet and desktop.


Our team’s focus on building with search engine optimisation in mind further added to the site’s online findability – supported by the integration of Google Analytics and Search Console to enable the client to
regularly access user/visitor data.

 

GDR’s website design highlighted the restaurant’s offering through vibrant imagery and keyword-focused copy. We also created a franchise page to promote 51st Street’s expansion plans allowing prospective franchisees to find out more and apply online. A careers page also enabled 51st Street to advertise front and back of house jobs. Lastly, a simple navigation meant customers could easily book a table via an online reservation tool, integrated into the client's management system.

 

THE RESULTS

 

From initial briefing to final approval, GDR completed the website in less than 4 weeks. Traffic is already steadily increasing with visitors spending an average of 2 minutes per session.

 

Delighted by their new website, 51st Street now has an online presence that allows them to take their brand to its next phase of expansion.

 

 

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