How we grew followers by 248-800% across all social channels
North Shore BMW & MINI Garage
Social Media Management, Paid Marketing
To grow North Shore BMW and North Shore MINI Garage channels on Facebook, Instagram, Twitter and LinkedIn to reach more customers.
To position the North Shore garages above competitors in other locations. Their social channels were previously ranked in the top 20 compared with other similar garages in locations with similar targets. The challenge was to move their channels up into the top 10!
A 360 social media strategy, content development and deployment plan and community engagement for the North Shore BMW and North Shore MINI Garage. 750 assets were created using BMW and MINI imagery, and features on the garages and teams to connect both brands with their target audience. Posts were monitored in detail, week-to-week, to boost high-performing content and measure engagement. We found that paid social campaigns centred around Sales Events/New Car Releases have the most engagement across both brands. To add to this, boosting posts centred around staff and happy customers resulted in higher click-through rates.