Essentially, a promotional video is a visual story of your business, the services you offer and your advantage over your competitors. Video production is becoming increasingly important as captivating promotional videos continue to soar as effective and engaging digital advertising tools.
Videos humanise businesses and gives them ‘personality’. Showcasing your business in the form of a promotional video allows consumers to connect with your brand on a deeper level, driving them to react in a profitable way.
What are the benefits of using this service?
Making a corporate video will drive traffic to your site and introduce original content from a new and exciting angle. Video marketing is your chance to visually communicate your business offering using personality and creative flair. Investing in video production is worth your while as your videos can be posted on your website, landing pages, online promotional material, social media, emails and more.
90% of customers buy based on Videos (source: Hubspot)
A high-quality promotional video is pretty much a sure-fire way to provide a good return on investment. Video has no expiry date and can remain on your website and social channels for extended periods of time.
Videos are also powerful advertising tools because they allow your business to connect with your target audience on a very personal level, without face-to-face interaction. It establishes a deeper connection to a wider pool of prospects in a very short amount of time. Promotional videos can engage consumers, ignite emotions and foster trust by giving a glimpse into the workings of your business.
Did you know that Google owns YouTube? Google now incorporates more than just links into their search results – they incorporate video results as well. Promotional videos will generate a lot more traffic and trust to your website, and have the potential to rank very highly in search results!
At GDR we keep our fingers on the pulse and our in-house experts stay up-to-date with current trends and ways of using video production. We are consuming content more than ever and to compete with the latest viral video you will need a team that understands the best way to capture attention and quick. Through understanding your brand, we will bounce ideas that work best for you and ensure your video is seen where you want it to be. We will purpose your video so that it’s in its optimum form for a range of channels.
Did we mention our CEO, Daizy Gedeon, is also an award-winning film maker?
Website Design, Video Production, Digital Marketing
Video Production, Website Maintenance, SEO, Printing, Letterbox Distribution, Graphic Design
Video, Social, Branding
Graphic Design, Printing, Letterbox Distribution, Video Production
GDR have been the leading local area marketing experts for over 40 years.
Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).