What is Outdoor advertising?
Everything that is viewed out of home! From billboards to bus stop advertising, outdoor advertising is around us constantly when we leave our houses.
According to the Outdoor Media Association, a leading specialist that collates the latest data on the benefits of OOH advertising, OOH audiences are more receptive and likely to act on your brand messages.
“Alertness increases by 98% outside the home, which drives the attention and memory encoding necessary for advertising impact”
This means that your customer will be more inclined to take action if they see your advert out of home!
Research demonstrates that your customer will be more inclined to take action if they see your advert out of home. For example, seeing an advert to buy your product in a shopping centre is already tapping into your consumer’s current purchasing mindset.
The reticulated activating system, or RAS, is a small part of the human brain that enables your customers to recall your message when they consistently encounter it. Often these repeat instances allow your audience to subconsciously interpret messages that then enable them to link your advert to what they need. As a nation that enjoys spending most of our time outside the more your customer passes your message outside the greater their recall will be of your brand. From OOH advertising will trigger the RAS and consequently generate leads for your business.
Through understanding who and where your audience is we will ensure your advert is seen by your customer in a location that has the highest impact and demands the greatest results.
GDR takes tangible audience data and matches it with a creative and memorable execution to ensure your next campaign demands attention.
GDR have been the leading local area marketing experts for over 40 years.
Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).