What Is Social Media Marketing?

What is Social Media Marketing?

Social media marketing is one of the best opportunities available for businesses to connect with prospective customers. It gives brands the chance to connect to their customers on a deeper, more personal level – fostering brand loyalty and repeat purchases.
Social media marketing is too powerful a tool for companies to neglect and is a missed opportunity to enhance brand awareness, communicate the company’s culture and offer differentiation in an overcrowded market.


There are six key reasons why you should make sure your social media marketing is up to scratch!

Showcase your brand
Social media provides businesses with marketing channels that can be used to create brand awareness, build relationships and drive sales. Brands who aren’t on social media, or worse yet are not using social media to their best advantage, miss out on huge opportunities for growth and sales.
Develop and grow a loyal community
Businesses have huge opportunities to develop and grow communities of people who will engage with your brand and recommend it to other people. This is the golden nugget we’re all chasing – and one we certainly want for you!
Improve customer service
Social media is a great feedback source, enabling customers to directly communicate with businesses – leading to improved customer service and brand trustworthiness.
Increase digital exposure
Interacting in social networking sites can increase your online presence substantially. Your brand can gain massive exposure to your current audiences, as well as new ones you want to target.
Boost traffic and SEO
Social media is a major lead generator, bringing in high volumes of traffic to your website. Social Media marketing can also help with Search Engine Optimisation (SEO) as search engines like Google largely take into consideration social media content.
Increase sales and attract new audiences
By “listening” to prospects on social networking sites, businesses can better meet the needs of their target audience while increasing sales and building up their customer base. This is invaluable information businesses traditionally have not had access to in such an easy format!

How We Roll

At GDR Media Group, we want to help your business succeed. There’s a bunch of ways we can help you do that by assisting with your social media marketing! Like… 

1.    Identify Your Brand Voice & Target Audience
You may be at risk of having an assortment of random voices and tones that aren’t consistent with your brand’s image. This is where we come in. We can help you create or identify your brand identity, and make sure all marketing is consistent. This brand identity and consistency helps in driving key business messages and conversions. The more specific your persona, the more likely you are to convert leads from each social platform. Also, when you are aware of your target audience’s demographics (age, gender, occupation, income) it’s far easier and cheaper to target these segments on social media.


2.    Select the Most Effective Social Media Channels
We will avoid wasting your time and energy on platforms that won’t deliver the results you’d like to see by making sure your strategy is personally written for your business – there’s no templates here! From there, we can determine which social network is best suited to your business and which one will deliver the best results. Keep in mind each social media platform boasts a unique personality and purpose, so it’s best to know which social networks your customers are using.

3.    Create a Successful Social Media Content Strategy
Without engaging, relevant and useful content, you won’t see the results you desire. Creating a strong content strategy means identifying the type of content you wish to post (video, images, text only), the times you should be posting and how frequently you should post. Content is king, and any strategy we create for you will remember that.

4.    Outline a Paid Social Media Budget
These days it’s essential to have a paid social media strategy to promote your content, especially as competition in feeds increases. We will help you work out what budget you might have, and what type of campaigns we can run for you.

5.    Research your Competitors
As part of creating a social media management plan, we’ll research your competitors and see what they’re doing. This will give your business insight into their day-to-day marketing activities and show us where there are holes we might be able to fill in the market.


6.    Reporting Analytics
You can’t know what is working and what needs tinkering if you’re not getting reports you understand. As part of your social media management, we will create and share reports – complete transparency is our game! 

Social media strategies should always be flexible to change as the platforms and users themselves change.


Our strategies will always be communicated with you in detail so you know exactly what’s going on, and our experts are always watching for the newest trends! 


Let's Do Something Great!